Board of Managements - The Assembly Place

MR LIM YINGJIE EUGENE

Executive Director and CEO

Mr Lim oversees the Group’s operations, including the formulation of corporate strategy, driving business development, overseeing asset acquisition and management, and ensuring operational excellence across the Group’s portfolio of community living property assets.

Prior to joining the Group, Mr Lim was Director of Marketing and Sales at Oxley Holdings Limited, where he oversaw the sales and marketing of both local and international projects. Before that, he served as Assistant General Manager of Marketing and Sales at Wing Tai Holdings Limited. From February 2012 to July 2015, he was with Knight Frank Singapore, where he progressed from Senior Manager to Director and Head of Project Marketing. Mr Lim was the inaugural recipient of the PropertyGuru Asia Property Awards “Rising Star” title in 2023.

Mr Lim graduated from Singapore Institute of Management – University of London in 2010 with a Bachelor of Science in Business.

Ms Tan Yee Chin

Chief Financial Officer

Ms Tan joined the Group in June 2022 and leads the finance and treasury functions.

She began her career at B H Tan & Associates as audit associate and later served as an Audit Semi-Senior at Crowe LLP between April 2010 and December 2012. She subsequently joined KPMG LLP, where she worked as an Audit Manager for five years, gaining extensive experience in audit and financial reporting. Between January 2018 and May 2022, she held roles as Financial Controller at JFE Engineering (S) Pte. Ltd. and Senior Finance Manager at Global Logistics Properties, where she was responsible for the Group’s consolidation and financial reporting processes.

Ms Tan has completed the Professional Level of the Association of Chartered Certified Accountants exams and is a non-practising Chartered Accountant of Singapore.

Ms Hou Shiying

General Manager

Ms Hou joined the Group in March 2022 and oversees the day-to-day operations of our Group.

She began her career in OCBC Bank Limited as a Mortgage Specialist in July 2011. In September 2012, she joined Knight Frank Singapore as an Assistant Marketing Manager. She later joined Oxley Holdings Limited in March 2016 as a Senior Marketing Manager, where she led the company’s marketing efforts.

Ms Hou graduated with a Bachelor of Science (Real Estate) from the National University of Singapore.

Mr William Chooi

Head of Technology

Mr Chooi joined the Group in July 2025 and leads the technological capability of our Software Development Team. He oversees our in-house developed proprietary CRM system and TAP mobile application, ensuring continuous improvements to meet the evolving needs of our Group and members.

He has over 20 years of experience driving digital initiatives and managing projects across the Asia Pacific region, having honed his expertise at companies such as CBRE Investment Management and CapitaLand Investment Ltd. His expertise includes spearheading global data analytics platform rollouts and strategic technology rollouts across property assets.

Mr Chooi graduated with a Bachelor’s Degree in Information Technology from the University of Wollongong, Australia, in 2003.

SIA CHIN KIAT

Senior Project Manager

Mr Sia joined the Group in October 2022 and oversees project management for key development projects, including planning, design, authority approvals, tender processes, construction, and project completion.

He began his career with Formwerkz Architects LLP in January 2018 as an Architectural Designer, where he led the design, construction, and completion of multiple residential and commercial projects, ranging from new-built developments to additions and alterations.

Mr Sia completed the Qualified Person (Architecture) examinations under the Board of Architects in 2022 and is currently a non-practising Qualified Architect.

HUANG YONG LIANG

Senior Project Manager

Mr Huang joined the Group in June 2022 and is part of the Projects team that oversees new-built developments and renovation and refurbishment works for property assets owners.

He began his career in Tiong Aik Construction Pte Ltd as a project engineer in 2006 and was project manager when he left the company in 2021. He later joined Gamuda Berhad Singapore Branch as a Design and Technical Manager, where he co-led the Design and Technical team.

Mr Huang graduated with a Bachelor’s Degree in Civil Engineering from the National University of Singapore.

LOH MEI LIN SAMANN

Head of Business Development, PBSA

Ms Loh joined the Group in August 2023 and spearheads the student accommodation (PBSA) sector.

She began her career with Singapore Airlines from 1995 to 2003 before transitioning into the private education sector. Between 2004 and 2006, she served as a Senior Course Consultant with Wall Street Institute. She was subsequently posted to Myanmar from 2006 to 2007 as Regional Manager, where she established overseas offices and spearheaded student recruitment in Yangon and Mandalay in collaboration with Raffles Education Network.

From 2007 to 2009, she was Head of Student Affairs at Unicentre Pte Ltd. She then moved to BusAds Pte Ltd as Business Development Head from 2009 to 2013. Between 2013 and 2015, she served as Human Resource Director at Nurture Education Group (now Babilou Family), later expanding her role into Business Development and M&A projects until 2018.

Ms Loh was involved in various private education consultancy projects before assuming the role of Chief Executive Officer at Coleman College Pte Ltd from 2019 to 2021.